For many businesses, keeping their social media feeds fresh can be a constant struggle. One of the things that keep us busy here at Content Genie is producing 30 content ideas for social media for our clients who simply don’t have the time to do it themselves. At other times, they just want to know what to post and when.
It can be hard to be innovative and creative when you are busy running your own business. Posting pictures of yet another product or sharing yet another news story will just eventually serve to switch people off and your engagement and visibility will decrease. On the other hand, not posting for days at a time will mean the lack of consistency will also have a detrimental effect to what you post.
In order to work out what works for you and your business, and give you a constant stream of content we invite you to take our 30-day social media challenge. Don’t worry, we are going to guide you through the process with our list of posts below. All you need to do is take a few minutes each day to post. If you still find posting daily for 30 days is too much, treat it as 30 content ideas for social media and post every other day.
30 content ideas for social media
1. Pictures of your workspace
Don’t have a workspace? Take a picture of your van or even your laptop strategically placed on a nearby surface alongside a notebook and a cup of coffee.
2. Team photos
If you have a team of people then take a team photo. Post it to social media and introduce them. Then, if there are a few of you, you can do a single post once a month for each team member. If it’s just you take a selfie and show people the face/s behind the business
3. Your most popular products
Is there a product or service that is your most popular? What are you best known for? What do people buy from you. Take a picture of it and post it with details on your social media pages. If there is a link to buy it online post the link.
4. What you are looking at right now
Maybe you are about to start a new project or you have a particularly nice view – go ahead and post a picture of it. Ask people to post what they are looking at.
5. Interview a customer
it doesn’t have to be an in depth interview, just ask them some questions about why they use you, how they found you etc.
6. Post a testimonial
This can be a review but put it into a nice frame using an app or take a screen grab and repost it.
7. Post a caption photo
If you have a particular engaging image which lends itself to a caption then ask people to come up with captions.
8. A community event
A local race, a school event, a fete…. post a local event and become a hub of useful local information.
9. Local news story
What’s hitting the headlines in your area? Check out your local news site and share the latest story.
10. Another business (not a competitor)
Perhaps the business next door or a local business that you use has posted something interesting or perhaps you just want to promote them in the hope that they will return the favour?
11. Share the story of your business
How old is your business and why/how did you start it”?
12. Breaking news
If there is a breaking news story and you are online then share it. Alternatively, topical news items like royal wedding and royal babies are another engaging topic.
13. Turnback time
Remember that time when… share something from your business from a few years ago and do a turn back time post.
14. Something seasonal
Sun’s out so what are people doing? Having a barbeque? Share with them a popular BBQ recipe or ideas.
15. Attention grabbing statistic
Did you know that xxxx number of people own a xxxx or that xxxx number of xxxx (you get the picture)
16. Funny photo
We all love a funny photo. What makes you laugh? Share something that made you laugh to yourself.
17. Multiple choice question/poll
This is a good post to get engagement and that’s what it is all about. The more people that engage with your posts mean the more people will see your next post.
If you want visibility a good video will get shares, likes, views etc. If you don’t have any videos it’s time to start taking them. They don’t have to be Steven Spielberg quality, just something shot on your phone of a product being made perhaps.
If you don’t have a video post look for a relevant GIF using a GIF keyboard.
20. Repeat something that worked well before
What was your best social media post? what got lots of comments, likes and shares or what did the competition do well? Repeat something that has worked before.
21. Share latest newsletter
If you regularly send out an email featuring the latest news, offers and events about your company using Mailchimp, for example, you can share the link to your latest newsletter.
22. Interesting fact/historical information
Share something relevant to your industry or product – perhaps something historical about when something was invented.
23. Share success stories
Is it the anniversary of your business this month or another milestone like selling the 10th, 100th or 1,000 the product. Share milestones and successes of your business.
When the Beast from the East swept in and froze the UK, many people were reporting broken heating systems and problems with the boiler. This was down to a frozen pipe. Many plumbers shared tips about how to deal with this. If you don’t have any tips of your own to share look for some useful online hacks.
25. Cross promotion
Are you using more than one social media platform? Perhaps you can share a link to your latest Instagram post or your latest LinkedIn article to promote your other pages.
26. Link to your blog
If you have a blog then make sure you regularly update it and share your blogs to your social media pages. This not only drives traffic to your website but also shows that you have expertise in your field.
27. Link to your website
Like your blog, social media shares of your website helps with your SEO and also informs people about what you do.
28. Opening hours/service hours
What time do you open? Do you offer a 24 hour call out? Are you open on bank holidays? Share your opening hours with your audience.
29. Inspirational/motivational quotes
When posting these you need to find strong ones that you don’t see every other day on Facebook already.
30. Ask for ideas
Often our own ideas are limited but others can see things that we don’t. Open it up to your audience and find out what they would like to see from you. It could be another product or an additional service.